The Imagination Tree Store

❤️ Introduce your family to this magical holiday tradition, and join us for the 12 Days of Christmas Kindness, starting December 13th! ❤️

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 966 reviews

Classroom Starter Pack

Kay Gibson

12/04/2021

Classroom Starter Pack

Loved it

This little house was loved by my granddaughters and their parents

Christine McKay

12/02/2021

The Kindness Elves™ Set

So special

Really beautiful. So well made and the best concept. Inspiring my 5 year old, sparking her imagination and bringing her much joy ❤️

Lindsay Turner

12/01/2021

Christmas Kindness Family Pack

The kindness elves book

The book is absolutely beautiful, it really helped in introducing the kindness elves to my son and daughter. They love it.

Vickey Kowal

12/01/2021

The Story of The Kindness Elves Book

Gorgeous

So in love with these beautiful, well packaged and thoughtful items.
Can't wait to introduce my little one to them 😍

Emsyme

11/27/2021

The Kindness Recipe Glitter Kit

Cultivating Kindness

I recently bought this for my classroom. Everyday the children can’t wait to post little messages into the Kindness Elves’ house to share their acts of kindness.

Lisa Jackaman

11/21/2021

Classroom Starter Pack

Kindness elves

Amazing little elves. Fantastic quality and we love the looks! We will use them as our elf on the shelf 🎄💕

Arianna

11/17/2021

The Story of The Kindness Elves Book

Fabulous gift for my Granddaughter

I absolutely love this gift. I am looking forward to reading through it with my Granddaughter. Looking forward to the adventures of Pop and Sparkle.

Beverley Reilly

11/15/2021

The Kindness Elves™ Set

Fantastic idea and product

Fast delivery with plastic free packaging. Lovely well made items and can't wait to use them with my children this Christmas.

Emma Westmancoat

11/14/2021

The Kindness Elves™ Set

Adorable gift

The little girl I gave these to named them immediately and I can't wait to hear the stories from her. They are so beautifully made, and such a lovely idea. Thank you so much!!!

Carl

11/12/2021

The Kindness Elves™ Set

Perfect!

These are a perfect alternative to "Elf on the shelf". This is a cute holiday tradition for young kids and family to enjoy. I love the small gifts and book the kindness elves come with. This will be a highlight of our holiday for sure. I am recommending this to all my family and friends.

Paula

11/10/2021

The Kindness Elves™ Set

Order not delivered

Hi Anna, I still have not received my order & was wondering where it is. Kind regards, Claire.

Claire Casey

11/09/2021

Classroom Starter Pack

Sensory cards

Beautifully packaged, large easy to read, and illustrated with colour. This is an Xmas gift so haven't used yet but look forward to!!

Tanya A

11/04/2021

Invitations to Play Activity Cards

Kindess Elves for Christmas

I am waiting to give the Elves for Christmas. They look great fun.

Caroline Way

11/03/2021

The Kindness Elves™ Set

Gorgeous gorgeous GORGEOUS!

Utterly brilliant product, and such a lovely concept. Anna is lovely, great communication and swift delivery packaged thoughtfully and arrived early. Beautiful product, exceeded my expectation and so looking forward to bringing them home at Christmas land introducing them to our little one. Highly recommended

Emsyme

11/02/2021

Family Bundle Pack